The words you read shape the person you become
Your brain makes thousands of decisions before you notice them. What you eat. How you respond to a difficult email. Whether you follow through on what you planned. These micro-choices compound into outcomes that shape your entire life.
Today we are releasing personalized insight features that leverage psychological priming to influence these unconscious decisions. moccet now delivers contextually-timed insights and affirmations designed to activate the right motivation at the moment it matters.
The science
Malcolm Gladwell introduced priming research in Blink. He described John Bargh’s 1996 study where participants exposed to words associated with elderly stereotypes subsequently walked more slowly. They had no conscious awareness of the influence. The concepts activated automatically shaped their physical behavior.
A meta-analysis of behavioral priming studies found a robust effect size of d = 0.35. Participants exposed to primes are nearly twice as likely to perform the primed behavior. The effect strengthens when the primed concept aligns with something the individual already values.
Why priming works
Decision environments typically activate short-term impulses. Checking your phone feels easier than starting deep work. Saying yes to a meeting feels safer than protecting your time. Priming interventions work by introducing cues that shift this balance at the decision point.
Laboratory studies show the mechanism clearly. Exposing people to goal-related words increases attention toward goal-aligned options and decreases attention toward distractions. This attentional shift predicts better choices across domains.
How moccet applies priming
moccet delivers personalized insights throughout your day based on your data, behavioral patterns, and context. These insights function as precisely-timed primes across health, productivity, relationships, finances, and personal growth.
When your calendar shows back-to-back meetings and your sleep data shows fatigue, moccet delivers an insight before you overcommit. When your spending patterns suggest impulse buying after stressful days, it intervenes at the right moment. The system identifies your specific patterns and primes you at your specific decision points.
Research on personalized interventions found that highly individualized messages produced measurable improvements in capability and motivation. Generic advice failed to produce the same effects.
Affirmations grounded in your life
Neuroimaging research reveals that self-affirmation activates brain regions associated with reward processing. This neural activity predicts real-world behavior change. Affirmations alter how the brain processes subsequent decisions.
moccet generates personalized affirmations based on your actual data and progress. Your consistent morning routine becomes evidence you are becoming someone who prioritizes focus. Your improved response time to loved ones becomes evidence you are becoming more present. The affirmations reflect what you have actually done.
Stay in control
You have complete control over what moccet learns. All data is encrypted end-to-end. You can disable personalized insights at any time while retaining access to your raw data.
Making unconscious decisions work for you
Subtle cues shape behavior. Personalized insights outperform generic advice. Daily repetition compounds into lasting change. moccet transforms these findings into practice. Your data generates insights that prime better decisions. Your progress generates affirmations that reinforce identity. The difference between who you are and who you want to become often comes down to decisions you make without thinking.
Join the waitlist for early access at moccet ↗